theblack&whiteagency

Client: NHS Stockport Health Promotion

Sector: Health & Wellbeing

Services Used: Design for print, Outdoor & Ambient Media

Website: www.saferstockport.org.uk

Brief: The brief was to develop a number of marketing ideas to promote safer healthier drinking and in the Stockport area.

They initially needed an alcohol units calculator and some supporting outdoor media for the Christmas drinking period.

Solution: We created a bright and funky campaign with reference to music and dancing with the use of a disco ball and lighting affect. It was important to target the younger audience, promoting safe sex and drinking. We did this by using a sans serif bubbly font and vivid color palette.

We developed the ideas across bus and taxi adverts, a promotional folded leaflet; complete with condom, alcohol units calculator and pull-up banner.

They work was well received and has been reproduced every Christmas for three years.