theblack&whiteagency

Client: High Growth Foundation

Sector: Business Development

Services Used: E-Broadcasting Campaign

Website: www.highgrowthfoundation.co.uk

Brief: In conjunction with the launch of their new website we had designed and built for The High Growth Foundation (founded by Winning Pitch) we were asked to develop an e-marketing campaign and strategy which would be managed through the website database, targeting new and prospective members.

Solution: We worked closely with the key members of staff at Winning Pitch to develop a series of Mailchimp email broadcasting templates. The templates were designed and built using brand colours alongside new graphics that were created to support these campaigns.

The toolkit of templates allowed staff to update, modify and manage their own campaigns. Templates were developed for booking events, joining the foundation, links to online documents and news stories.

For maximum effect these templates were cross-linked to the website, with all results monitored through the Google Analytics and Mailchimp reports.