theblack&whiteagency

Client: NHS Tameside and Glossop – Community Heart Failure Service

Sector: Healthcare

Services Used: Brand & Identity, Patient Information, Direct Mail & Website

Website: www.communityheartfailureservice.co.uk

Brief: The brief was to design a professional but friendly brand, that would deal with the difficult topic of palliative care and Heart Failure. We were then tasked with developing a full marketing strategy and promoting the service to Healthcare professionals in the Tameside and Glossop area.

Solution: We created a series of bright, bespoke illustrations for use within the patient information and on all marketing materials.

The identity, illustrations and designs were regulated and approved by the Heart Link Patient Group, who loved the simple clean lines of the illustrations and the overall look and feel of the brand.

This work had to adhere to strict NHS corporate guidelines, accessibility guidelines and follow the Plain English guides.

The delivered marketing strategy saw an increase in referrals to the service as well as clinical awareness.